The Must-Have Three Rs for K–12 Education Companies in Today's Market
The K–12 education market is shifting. COVID-era federal funding is coming to an end. Schools and districts are paring down their...
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2 min read
The One Value Your K–12 Education Solution Must Offer
Developing (or improving) a K–12 education product or service is never a linear process. (It never seems to go from A to B to C. In fact,...
![Where Education Company Focus Groups Go Wrong [And What to Do Instead]](https://static.wixstatic.com/media/b20248_2e28c59ad5c84075b12b8b01ce46f5cd~mv2.png/v1/fill/w_640,h_480,fp_0.50_0.50,lg_1,q_95,enc_auto/b20248_2e28c59ad5c84075b12b8b01ce46f5cd~mv2.png)
3 min read
Where Education Company Focus Groups Go Wrong [And What to Do Instead]
Unlocking the full potential of your K–12 education products and services isn’t just about making a product you believe in. It’s about...
3 min read
4 Secrets Successful K–12 Education Companies Know About Strategic Plans
The end of the year is here, and it’s time for two of our favorite things: holiday traditions and strategic planning. No kidding! Nothing...
2 min read
Competitive Analysis: Education Company Dos and Don'ts
Competitive Analysis: Education Company Dos and Don’ts Successful K-12 education products and services are successful in part because...
2 min read
A 5-Step Process to Improve Your Services
If you sell a “widget,” measuring improvement is pretty straightforward. You may count the number of units sold or look at profit margin....
3 min read
I've Reviewed Thousands of K-12 Products: 3 Questions I Ask
“We have an awesome literacy curriculum program. What do you think?” “We’re developing a groundbreaking new digital platform. What do you...
3 min read
Superintendent Insights: Here Are My Favorites
Developing K-12 products & services can be fun and exciting when we think about “what they can do.” There’s nothing like letting the...
2 min read
4 Secrets to Successful Education Products
If you’re developing a product, I bet you’re pretty excited about the product itself. The features and components. The pedagogy and...
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