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2 min

The Must-Have Three Rs for K–12 Education Companies in Today's Market

The K–12 education market is shifting. COVID-era federal funding is coming to an end. Schools and districts are paring down their...

2 min

The One Value Your K–12 Education Solution Must Offer

Developing (or improving) a K–12 education product or service is never a linear process. (It never seems to go from A to B to C. In fact,...

3 min

Where Education Company Focus Groups Go Wrong [And What to Do Instead]

Unlocking the full potential of your K–12 education products and services isn’t just about making a product you believe in. It’s about...

3 min

4 Secrets Successful K–12 Education Companies Know About Strategic Plans

The end of the year is here, and it’s time for two of our favorite things: holiday traditions and strategic planning. No kidding! Nothing...

2 min

Competitive Analysis: Education Company Dos and Don'ts

Competitive Analysis: Education Company Dos and Don’ts Successful K-12 education products and services are successful in part because...

2 min

A 5-Step Process to Improve Your Services

If you sell a “widget,” measuring improvement is pretty straightforward. You may count the number of units sold or look at profit margin....

3 min

I've Reviewed Thousands of K-12 Products: 3 Questions I Ask

“We have an awesome literacy curriculum program. What do you think?” “We’re developing a groundbreaking new digital platform. What do you...

3 min

Superintendent Insights: Here Are My Favorites

Developing K-12 products & services can be fun and exciting when we think about “what they can do.” There’s nothing like letting the...

2 min

4 Secrets to Successful Education Products

If you’re developing a product, I bet you’re pretty excited about the product itself. The features and components. The pedagogy and...