The K–12 education market is shifting. COVID-era federal funding is coming to an end. Schools and districts are paring down their...

Developing (or improving) a K–12 education product or service is never a linear process. (It never seems to go from A to B to C. In fact,...

Unlocking the full potential of your K–12 education products and services isn’t just about making a product you believe in. It’s about...

The end of the year is here, and it’s time for two of our favorite things: holiday traditions and strategic planning. No kidding! Nothing...

Competitive Analysis: Education Company Dos and Don’ts Successful K-12 education products and services are successful in part because...

If you sell a “widget,” measuring improvement is pretty straightforward. You may count the number of units sold or look at profit margin....

“We have an awesome literacy curriculum program. What do you think?” “We’re developing a groundbreaking new digital platform. What do you...

Developing K-12 products & services can be fun and exciting when we think about “what they can do.” There’s nothing like letting the...

If you’re developing a product, I bet you’re pretty excited about the product itself. The features and components. The pedagogy and...